2/10/2024 - economy-and-finance

From costumes to bermudas: Financial revolution or marketing trick?

By David Duek

From costumes to bermudas: Financial revolution or marketing trick?

Of elegant dresses and marble buildings for relaxation without bermudas complexes cowork spaces. Yes, banking is also on the wave of changes, but that's a real revolution or simply a strategy to try to stay relevant in a world that changes faster than TikTok trends?

Before, the bankers wore impeccable costumes and tight ties. But now they're giving laps in bermudas, as if they had escaped vacation on a tropical island. We went from huge constructions that shouted 'power and stability' to work spaces with LED lights and puff armchairs that chill 'modernity and flexibility'. A radical change of image.

To understand this phenomenon, we have to go back to the first banks, those that They were literally banks in a square where banking institutions emerged as guardians of wealth and facilitators of transactions. However, initial simplicity hidden latent problems.

The first institutions faced challenges in managing risk, deposit security and limited customer trust. Evolution has become imperative to overcome these obstacles and build a more solid foundation. So the establishment of informal agreements between traders and local borrowers. Trust is It was based on personal relationships and the reputation of individuals.

With the Industrial Revolution, economic complexity increased exponentially. Las Vegas financial institutions met before the need to scale to meet the demands of a growing economy, needs loans more than ever before. The occurrence of new technologies and markets required rapid adaptation, generating tensions between tradition and innovation. Evolution has become the key to keeping up with a changing society.

In this case, the solution was the creation of national and regional banks which could address the growing economic complexity and the integration of new technologies, such as the telegraphic lines (other day speak of the SWIFT system, which, although evolved, follows the protocols of a technology without relevance), to improve the efficiency of transactions.

The war conflicts and economic crises of the 20th century tested the resilience of the Financial institutions. The Great Depression and World Wars have generated the need for regulation and stability. Solvency problems, banking panic and loss of trust They have driven significant reforms. Evolution has become a necessary response to restore public faith and strengthen trust financial infrastructure.

The solution? Establishment of banking regulations, such as the Glass-Steagall Act, to separate activities banks and investments. Creation of the Federal Reserve to supervise and stabilize the system financial.

The globalization and technological revolution of the 21st century led financial institutions to a completely new terrain. Instant connectivity and service scanning They have generated challenges and opportunities. Safety gaps, the need for adaptation technology and the emerging competition of fintechs have driven an accelerated evolution.

La The resistance to change became more expensive than adaptation. Aca already started getting into The action, far from having to choose between banks or fintech, the world opts for collaboration, adoption of technologies such as artificial intelligence and blockchain and redefining strategies commercials to compete in the digital environment.

The financial crises of the last decades have led to vulnerabilities in the system. The lack transparency, complexity of financial products and disconnection between institutions and clients have generated a massive loss of trust. Evolution has become in an urgent need to restore transparency, strengthen ethics and rebuild the relationship with customers.

The irruption of fintech, agility, personalization and technology from the cutting edge offer attractive alternatives to customers. The need to adopt Innovative technologies, improve customer experience and stay relevant in a world digital drives continuous evolution. Aca is where they play the bermudas, just started redefining the definition of trust, the ties did not inspire respect, otherwise, work in a cowork, today it may be more valued than the imposing century marble building I should like to thank the Commissioner for his excellent report. to survive.

Evolution has become constant melody, a symphony that resonates through time, reminding us that in the world financial, adaptability is the key to survival and growth. So here we are, on the exciting journey of banking evolution. A true revolution financial or simply a roller coaster of marketing strategies that try to generate trust, while in reality are the same entities that exchange value in a bank of a square of Sicily?

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David Duek

David Duek

David Duek is the Co-founder and current CEO of Eluter, a revolutionary platform in the world of finance.

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