La gene at the beginning of this decade popularized the term “aesthetic”. This word has its roots in Greek philosophy. The “esthetic” in this area studies the formal beauty and feelings that awakens in the human being, investigating the beautiful from a theoretical point of view.
Currently, we see the “aesthetic” as niche content that moves to different areas of life such as fashion, decoration, musical tastes, among others. It is not a particular fashion style, but this phenomenon certainly influenced the industry. With access to information today, It is common to see a new aesthetic almost every day. There are some very specific and others more universal.One aesthetics most viral of last year, and that foresees to follow in 2024, is the coquette aesthetic. Although it seems something that “seems from nothing”, has been an aesthetic that has climbed for years and has had its “big-break” recently. I'll explain to you today.
Coquette
This aesthetic It is characterized by using traditionally “female” elements. Lace, pink, mini skirts, cakes colors, flowered patterns and romantic. Here it is idealized that related to femininity, taking inspiration in the era of Regency (1811-1820) and Victoria (1837-1901) and the use of trends of the 2000s.Their great representatives constitute names as Lana del Rey (single) Lily Rose Depp (actress), Sofia Coppola (beast) Vivianne Westwood (fashion house). Brand guide as Dior, Chanel, Ralph Lauren or Tommy Hilfiger, and use elements of the world ballet (like socks).
Vogue, in 2022, it points out that this aesthetic “ becomes something performative, built (...) anyone, of any age, race, sexuality and gender can be part of this phenomenon that refuses to sexualize innocence”. Also pointing a part of escapism within the trend, where they embrace these elements “at a time when everything we do must be productive”.
Ascension years
In a society where content is almost immediate, we find ourselves within a one-way and coming of trends, especially during the last 4 years with the popularization of Tiktok. Coquette has its roots in the style associated with Lolita (film and novel) and Tumblr/Pale Soft Grunge of the 2010s.However, this is a trend that begins to become visible in 2021, within a society rediscovering itself in a pandemic, where almost one could not leave, and we resume our attention to past books and films. The girls, who are the most consuming this aesthetic, they turned their view to the rom-coms, romance novels (like those of Jane Austen), series as Gilmore Girls or Bridgerton, and movies like Women Greta Gerwig, seeing this material as a refuge and An invitation to rethink how women see themselves in society, their autonomy in the narrative of their own history.To the Fashion Editor, Alexa Lores (2022), Coquette is a refuge where everyday acts become what gives meaning to our lives.
Laces on all networks.
In 2022, Valentino (fashion house) held a collection preying the pink color in 2023, the ties They were seen in high seam parades there are several. What happens and what is shown in the highest of the industry is a reflection of what occurs in society. Situations and phenomena are taken transferring them to clothes that will be distributed in turn in different trends accepted by the public (a cycle well explained in the film "The devil has seen fashion").Seeing women and girls using ties is the reflection of a long internalization of what we consume. El Salvador 2023 was characterized by the arrival of many female trends associated with events such as “Barbie" by Greta Gerwig. These ties represent years of women making paces with what they represent and have been ridiculed. It is the product of starting to create a space within our own perspective.
Obviously, this aesthetic has your problems (how to generate feeling exclusion, according to the content creator Dion The Taurus), however, lCurrent generations are more aware of these aspects and have the opening to solve them. In 2024, we will continue to see the development of coquette in society as well as its response to it.
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