"Every visual appearance depends on color and brightness, because every reality is chromatic. "
Color is a key component in the identity of a brand. It shapes our perception of things, it connects directly with our emotions and gives it meaning.Over the years, we have associated with many brands with a color as a slogan or the logo itself: Blue for Facebook, Red with Netflix, Pink for Barbie,See Spotify are just a few examples among so many.
The fashion and design industry is not an exception to this, but in the last time the strategies have changed. From the color registration under the brand name to a complete rebranding with double intentions, more and more brands were appropriate of a color and were part of their identity. In this post we will go through the most successful ones in this process.
1. Naranja Hermès

2. Green Bottega

3. Rosa Schiaparelli or "Shocking Pink"

" The rose has always created memorable moments in pop culture: Marilyn Monroe in "The men prefer blondes", clothes and pink cars of Barbie, the trend of Elle Wood by the rose in "Legally Rubia". They wouldn't have had the same impact without Schiaparelli as a pioneer. " By Alyssa KellyThe famous now known "Hot Pink" but named by Elsa Schiaparelli as "Shocking Pink" is born in the mixture of rose and magenta, being used first the letters of his perfume "Shocking", and then in the prêt-à-porter of his brand.
Elsa who was attracted by the intense colors of the women's quechuas costumes develops on this color:
"Brillante, impossible, insolent, come, giver of life, like all the light and the birds and the fish in the world together, a color of China and Peru, but not of the West - an impactful color, pure and without diluting. "
4. Red Valentino a rosa PP Pink

This red 100 percent magenta, 100 percent yellow and 10 percent black, accompanied the view of the designer along the parades and his career, mutating under the current direction of Pierpaolo Piccioli in the "Valentino Pink PP" and inaugurating a new era for branding.
"If it reminds us of "Shocking Pink"Elsa Schiaparelli, al‘Mexican rose’by Ramón Valdiosera and even one of the three favorite pigments of Yves Klein also tells us of a creative bridge that evolves from the intensity, the declaration and feeling of a color that rejuvenates, cheers and fits a new generation that eace between the haute couture and the prêt à porter. " By Olivia Meza de la Orta
Five. Richard Nicoll Blue

To create this color was taken into account "Your innate kindness, sweet soul, and natural sense of humor"
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