Skiing in Designers BA with its collection 'Hermes Sudaca'

On Tuesday 10 of orctubre in the frame Designers BA, Esquina, Argentine fashion brand, presented its spring-summer collection 2024, Hermes Sudaca. The event took place in Palace of Peace in Recoleta and counted on support Soho House, a global platform that promotes creativity and creativityconnection between creative individuals worldwide, and their program "Cities Without Houses. "

On this occasion, the acclaimed Argentine dancer, interpreter and choreographer, Diana Szeinblum, She directed a unique performance that gave the fashion runway breaking with the typical schemes of the fashion shows. It included a featured cast of the San Martín ballet and close collaborators. The performance developed seven artists featuring five sequenced interventions and three micro shows that invaded the scene, creating a memorable visual and artistic experience.

The "Hermes Sudaca" collection was designed by the creative co-directors of the brand, Josefina Roveta and Beto Romano. Esquina was classified as a "refuge cousin" of the south, combining plastic strasses in an ingenious manner and playing with equestrian tradition in a fresh proposal. The color palette included silver, beige, pink, black and marine tones, and the brand used high quality Italian screens such as silk, cotton, linen, leather and innovative technical fabrics obtained from stock. It also combines textiles with traditional Argentinean craftsmanship, promoting a co-creation dynamic rather than seeing craftsmen as invisible suppliers.

According to the brand, the goal of this collection was to play with the resignation and conservation of the Argentine artisanal heritage, while paying tribute to the extranjerizing pop culture. They explore the imbrication between traditional and contemporary, creating unique pieces that represent the culture and history of Argentina while updating techniques, aesthetics and uses.