On a night of glamour and sophistication, the fashion brand Fini Braun presented his new image and opened the doors of his new location in the prestigious Patio Bullrich Thursday, October 19th. The exclusive event marked the debut of the collection "Renaitre/Renacer", that promises to enchant the fashion lovers in the Argentine capital.
The summer collection 2024 is an oda to the rebirth of nature. The new campaign invites you to immerse yourself in a universe full of mystery, where linen and fabric are presented in monochromatic sets that combine with textures and ray plots. The elegance and heat are the distinctive seals of this proposal, which promises to offer a unique and personalized shopping experience at the new location of Fini Braun.
The inauguration event was attended by the press, celebrities, influencers and friends of the brand, who had the opportunity to explore the new space and meet the summer collection. A live performance was performed, where models paraded the proposals of the new campaign. In addition, photographer Santiago Sedlaceck held a shooting space inside the site. The guests enjoyed a cocktail and a latch bar, while DJ Karen set the night. Featured personalities like Pampita, Marcela Kloosterboer, Guillermina Valdez, Flavia Palmiero, Maria Freytes, Cynthia Cohen, Ginette Reynal, Among others, they were present at this memorable event.
Located in the first subsoil of the iconic shopping centre, the new site of Fini Braun reflects a renewed design proposal, where heat, sophistication and noble materials are the pillars of the brand. The celestial color cake, symbol of the brand, is combined with a palette of fresh colors and high quality materials such as wood, bronze and velvet. The use of curves in the percheiros and the glare highlights the forms of clothing and accessories, creating an environment that embodies the characteristic style of the brand.
The Director-General of Fini Braun, Indro Montanelli, He expressed his enthusiasm for opening the second spot of the brand in Patio Bullrich: "We are happy to land with the new image of Fini in Patio Bullrich. We want our customers to enjoy a better shopping experience with personalized attention, as well as offering unique and quality designs."
With a Parisian spirit and the heart in Buenos Aires, Fini Braun, inspired by the surrealist painter Leonor Fini Braun, He continues to leave his mark on the Argentine fashion scene. Leonor Fini Braun, born in Buenos Aires and with a distinguished artistic career in Paris, is considered one of the most influential artists of the 20th century. Its versatility in artistic disciplines such as painting, graphic design, illustration and design of apparel for opera, ballet and cinema, situate it as an icon of surreal art. The brand seeks to convey the charm of the small parts of Paris present in Buenos Aires, which conform its universe.
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