“There’s a Taylor Swift song that explains it” How do you communicate to Gen Z?

In each community it is normal to meet with modisms or expressions, some encoded that cannot decipher an external. This also occurs generationally.

Perhaps at some point you have mocked or seemed strange some phrase that told you your parents or someone else, but have you ever thought about the moment that passes us? When Gen Z I stopped being “the future” and let’s be the “greaters”.

If we refer to Latin America and environmental influence, The most recent one that comes to my mind is: “There’s a Taylor Swift song that explains it.”

Taylor Swift and its impact on the current generation.

The phenomenon of American singer is something that no one (with social networks or access to YouTube) can deny. With the success of Swift's The Eras Tour, they began to create different tremds, or now traditions to go to that concert, artist (swifties) fans spend up to months before their date making friendship bracelets to exchange with others at the stadium.

In countries on this side of the planet the phrase became popular “There’s a Taylor Swift song that explains it”, that although it begins to be a joke, by analyzing more depth, its use reflects many things about our generation:

• Our ease of accessing information through platforms.
• Emotional intelligence, being able to identify our feelings and relate them to the letters.
• The need to look for a way to classify these emotions, either through a specific phrase or a situation depicted in the song.

Citing the RAE, “jerga” is the “special language used originally for cryptic purposes by certain groups, which sometimes extends to general use”. The way we communicate and create our own “jerga” or “slang” is an answer to what happens around us.

In the future, I wonder what music of Taylor Swift will recommend to young people? Will they do it or will they make their own version of memes about our current tastes?