He is 25 years old and created a million-dollar business of sports meals without having a kitchen or investors.
He worked in a food truck in Italy and in the kitchen of a hotel in Miami. When he returned, Francisco Virga founded Kino and generated $350 million in sales within a year.
By Laura Andahazi Kasnya
Without a kitchen, without investors, and at the age of 22, he built a million-dollar business of sports meals.
With sales that in 2025 hovered around $350 million and a current production of 3,500 meals per month, Kino became one of the emerging players in the sports nutrition business in the AMBA. Behind the project is Francisco Virga, a 25-year-old young man who returned to Argentina after living in Italy and the United States and decided to start a ghost kitchen format, reinvest up to 15% in digital advertising, and scale with a minimal structure.
Virga's story begins at 17, behind the counter of a kiosk. "I started working 12 hours a day, six times a week," he recalls. With the money he saved and Italian citizenship inherited from his grandparents, he went with his father to Ancona with the hope of starting an export company for Argentine agricultural products to Europe. The project lasted little. "It was a complete failure," he admits bluntly. Language barriers, bureaucracy, and inexperience in the European market ended the venture before it could take off. Typhttps://www.iprofesional.com/negocios/448484-tiene-25-anos-y-creo-un-gran-negocio-de-viandas-sin-ser-chef-y-sin-inversores aquí...
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