Korean culture is in everything, in music, cinema, food, technology, philosophy, makeup and many other things, in this note we will see who consumes this culture, how I get to the world and talk to sources to tell us more.
A Saturday night in the Flores neighborhood does not sound like an amazing plan at first sight. But by entering a small street the whole landscape changes. Ruperto Godoy Street is now known as one of the Korean culture centers in Buenos Aires. It is a street that by entering you with its tender lights and its walls boasted with walls of idols of the present and past. In this section there are groups of people to taste Korean culture, their music, their food, their whole. But how did a culture like Korea crossed 18,000km to Argentina. The answer can be summarized in a word “Hallyu”.What is the Hallyu?
El Salvador Hallyu or is Spanish ola Korean, it was a movement that gave rise to the expansion of Korean culture worldwide. This expansion includes both music, cinema, art, food, philosophy and way of living in general. Its origin was in the early 1990s and it was due to several factors that, to a greater or lesser extent, took place at the beginning of the sixth Korean republic, which not only allowed Korean citizens to travel around the world, but also impulse that several companies to globalize, such as Samsung or LG, and sacks several of the censorship laws that had been enforced in the South Korean nation.In your article on Hallyu, Martin RollA specialist in Asian economies tells us that: “All that was missing was, on the one hand, a strong foundation of talents of young and energetic Koreans, and on the other, a very conducive cultural environment in Korea, supported by operational excellence, together these two factors, constituted an excellent basis for the young Koreans to experience with music, theatre and cinema.” But if there is something that Hallyu is on a global level and that today continues to tumble in the parlants of all nations is the K-pop.
How did he get here? Hallyu Argentina?
Today in our country, the Korean community is composed of 70,000 people, taking into account both the generation of Koreans who emigrated and those already born here. These were initially rejected by Argentine culture, but with the arribo of the Hallyu These could begin to win their place among society. But it happens to people who are not part of the Korean community.Since the publisher we have communicated with Martina Cristino Hayez, licensed in international relations at the University of Belgrano and specialist in Korean studies at his University Salvador: “While Hallyu is characterized by a sophisticated structure and aesthetic, in Latin America its main recipients are marginalized social groups, which unfortunately abound in the region.” He'll tell us the license.
What characterizes the people who listen to K-pop?
One of the most important moves Hallyu brought was the K-pop. This phenomenon originated in the 1990s. Today it is a genre established both in Korea and worldwide. Artists, or idols as one knows in the area, not only sing and dance in their video clips, but also act in series, are television personalities and have their makeup and perfumery products.To characterize K-pop followers and understand the effect of Hallyu In Latin America, Martina Cristino Hayez describes two factors that we should take into account. “From the point of view of the personality, as well as fans of animé in general share characteristics of introverted type, of tastes coming out of everyday life, the Latin American fans of K-pop also.” But then it tells us perhaps a less visualized feature: “From the point of view of economic-social status, Latin American K-pop fans belong mostly to the middle-low class. ”
From any of the two perspectives, Hallyu operates as an escape route to a part of mainstream marginalized society. “The Hallyu has an abundance of elements that brings you to one back, a typical example is to have your favorite K-pop idol that acts on a K-drama and Korean speaking so I follow everything that does and learn the language to understand, all this ends by creating a cycle where one does not leave Korean culture. This can create a fantasy space where everything is perfect and can aspire to it.” Add the specialist.
What about Korean movies? How do you get into all this?
But the Korean image around the world is not only marked by the K-pop. If today you ask a person between 25 and 60 years What's the last one you used? most likely give him a name: “The game of calamar”. The acclaimed Netflix series made a giant leap to get to the place that few Korean series had achieved. But so that this series could take this big leap, before a movie had to take a big step, and that movie was “Parasite”.Boon Joon-Ho's achievements jump with everything established and become the first international film to win the award for best film in the Oscars awards. Not only that, but according to the magazine Polygon, manage to be the first movie to reach the million 5 stars on the Letterboxd social network. Thanks to this production, many people have been able to access Korean cinema, and it is amazing that all this culture we see through the screen today we can find not only on a Flores street, but also in the Chinese Quarter, conventions, social networks in our language and where you look for it.
Martin Knoll
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