5/10/2023 - Politics and Society

Image Culture

By guadalupe camurati

Image Culture

From the beginning, the media developed a culture of the image in which I positioned and idealize what a woman should represent. The mass media instilled us through advertising as the main method of diffusion, right models and stereotypes of bodies, guys, works to which women should aspire to be/ter/cumplir.

The means are indispensable components for our day to day, without them we would not only be uninformed, but also incommunicated. Trends, fashions, keep us in a systematic straight line and the means help us all to remain within this system. For decades the same has shown the female figure as lean, light, feminine skin, devout to man, home nanny, mother, woman-object. El Salvador female role It's been Anchored to traditional and inferior schemes and to turn it into itself and "due" to a woman of age. In time, the working woman, the liberated woman, was included, but still, she never really managed to get out of the basic stereotype and show the real woman, and especially the variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety variety of women who exist: of every social class, race, physical, personality.

The impact of the media on gender stereotypes: A critical analysis

The great problem of advertising, media, the cinematic world and pornography is that through it normalizan Some situations or beliefs and indirectly one tries to fulfill in order to "belong". Its background function is to spread messages so that we normalize established social behaviors and models. But, established by who? For the clear patriarchal society, for the same consumer. Advertising aims capture quick attention those who look, if those who look are the same men who keep the economy of their homes and happily arrive that their wife and mother of their children serve their dinner, the question would be Who will contradict or challenge this model? Men They direct their attention quickly when they see in their own televisions, computers and magazines, female stereotypes on display as object of desire and pleasure.

With the evolution of the female voice in society, this type of advertising has been opaque for today are not as common as then, but even so the stereotypes sample continues to be and the diversity of women can not really be seen. How does a woman really look? Curves, streaks, cellulite, rollers, grains, skin hair, all of these are normal elements that make up the human body in both sexes. They censored them from the beginning to show this "perfect", "saudable" and "esthetic" side that we must all follow and reach.

The large percentage of women do not feel identified with models and stereotypes that appear in magazines, television, advertising. This generates that not only a woman does not identify with the very things she consumes daily, but generate insecurities and malaise in her own self-esteem and personality. These distorted representations of female body image can lead women to feel dissatisfied with their own body.

The impact of social media images on young women: A closer look at body image and beauty rates

How far do these images affect young people today? The girls that make up the next generations are exposed day by day (in more than one social network) to this type of content, where extremely hegemonic bodies are exposed, models, influencers, famous, among others. Constant profiles of a life and form that we want to have, or that we must want to have. These stereotypes make you feel inferior to your audience and fill in insecurities with many people, giving them to understand and normalize that certain practices such as the ultimate hair removal of the whole body is necessary to be beautiful and clean. It is of fundamental importance to choose what we consume and include positive body accounts, including those that show the sport on a healthy and motivating side rather than the place of “getting to be flaky”.

I recommend reading the book “Bellas to Die” by Esther Pineda.

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guadalupe camurati

guadalupe camurati

Graphic designer, podcaster and content creator. In 2020 I made thesis on female pleasure and since then I created content on sexual education in networks. I recently started a podcast called "The G Point".

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