- Yeah.What is social listening?
Unless you give advice, or are immersed in the world of politics, the Social Listening It's not something you comment on in your journal.El Salvador Social listening is a research technique through which “we look” the digital conversation, that is, the one that is giving, or is told, on social networks and informative portals. Basically the Listening who, when, who, how and where. And the interesting of this technique is that one can apply to (almost) anything. We can analyze the conversation of a pre-candidate to the mayor of Bahia Branca, identify where more Coca Cola is spoken, how you were talking about the demonstrations in Peru or until you see what the French said the day after being seconds.What utility can we apply to you?
At this point, some might be wondering what is the specific utility of this type of research. Basically, we'd all like to know what people say about us, wouldn't we? Let us think that for political figures, both for those who are in office and for those who want to occupy this place, this is even more important. And if we are in the middle of the electoral year, it can be fundamental.Today, campaigns are intrinsically related to social networks, everything passes through them. They are the place where politicians or candidates share the themes of their agenda, communicate their potential projects, and even girls to any other competitor. But it is also the way they have to reach a younger audience. The typical example that comes to mind is the tiktoks of Patricia Bullrich.
The place that touches Social listening Here is to analyze how users respond to these actions: What themes generate more interest and debate? What are better to avoid? What train Can you get a greater range?However, it is not only important the use of politicians, but also the one who gives it the same citizenship. Although we cannot guarantee that this is a representative sample, social networks are a channel by which people transmit their demands. That is why it is also essential to know what is being said about them, because it allows us to identify opportunities.It should not be forgotten, furthermore, that social networks are a crop broth for the fake newsand the place where the Trolls The sleeve is won. Today, both aspects are becoming one of the campaign strategies. Here the Social has the role of the detective, able to detect where the fake news and that user (usually a @pepito1239900) is what leads the attacks to the political figure chosen as white.But not everything in life is political. El Salvador Social listening It can also be a very useful tool for the private sector, for similar reasons: what is said of my brand, in which cities is mentioned more to the product, as it is going to my competitors. From the analysis of digital conversation, we can also identify positioning opportunities and ideate actions from them. In addition, for companies it is also important to measure the context.Some may remember the advertising of the Brahma Lime who was slain with a machista and for which they had to go out and apologize. With a young woman in background, the voice in off said something like this: "Cerveza, we like everyone, but to you, it seems bitter. And you feel out, taking color lazy. Don't despair. This summer brings you Brahma Lime." You don’t even have to say that “Women who weren’t tapas” killed them on social networks.It is for all this, and much more, than Social listening It's an important tool for analysis. For both the politician and the private, today it is essential to know what is being said about them on social networks, as well as being connected to context and trends.
Comments