After analyzing various readings on human behavior and the mental processes involved in decision-making, I can argue that, currently, we are not completely free in our choices. This is due to the new form of virtual exchange that is shaping our generation, which causes our behavior to not always be coherent with what we feel or think.
According to Dr. Mikel Alonso, the brain has two main objectives: survival and sexual desire. In addition to that, it continuously receives information to enable decision-making that will allow humans to act and satisfy these two objectives.
Now, what is happening today with the external information that the brain processes to fulfill its natural functions? Coinciding with Monzón in: Opinion and public image, a society "under control," the media and their messages present themselves to the public as a mirror, a guide, a fiction, a spectacle, the great theater of the world where everyone plays their role and where the "being" turns into "appearing."
Therefore, if the only experience this generation perceives is through the observation of the fiction of a screen, what will happen to the human experience? Will the sensations coming from the real world disappear, and will we become subjects devoid of emotion, or, on the contrary, will we be able to feel all emotions at once?
According to neuroscientist Mariano Sigman, the brain automatically calculates how much information is sufficient to decide, coming from the senses and accumulated experience. While the senses capture information from the outside and transform it into data that will lead to the formulation of the final decision, two problems arise: the more incomplete the information, the slower the data acquisition process. Conversely, the more complete the information, the faster the data acquisition process will be.
So, if the experience of reality is being set aside by a projected image, by incomplete information, by a pseudo-environment that hypnotizes the human mind, turning it into a rigid and semi-automatic place where touch, word, and authenticity are abandoned to be replaced by observation, silence, and cloning, decision-making becomes increasingly complex. This happens because, being immersed in a sea of constructed images and unrealistic expectations, humans face a multiplicity of artificial scenarios that confuse the perception of reality and erode the ability to discern what is truly significant. In this context, identity fractures, choices multiply exponentially, and the freedom to decide is limited by the pressure to conform to a fictitious ideal, distancing us from authenticity and the profound meaning of our decisions.
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