Marketing is essential for the functioning of a society and its economy. Currently we shop constantly, more than we imagine or have assumed, when we go to the supermarket, we carry naphtha or rise, we ask for delivery, we ask for a service, and could continue to enumerate hundreds of ways of exercising trade. But more and more those that have been modernized to generate a better and more optimized experience.
In this case we will talk about e-commerce or commonly called e-commerce. The most commonly used form of sale is developed exponentially this last year. This pipe area is a 68% growth in 2020, thus being one of the largest sectors favored by Covid.
The e-commerce market has been growing year by year since the beginning of the 21st century, leading traders with physical locations to create their online stores, in order not to get lost from that market, although many continue to refer to face-to-face selling due to the major platform commissions. But there is a reality, these are a "country trip" because they allow the sale to any part of it and even some internationally, while the physical location is limited to the proximity audience. According to data from CACE (Argentine Chamber of Electronic Commerce) e-commerce billing in 2021 was 1.5 billion Argentine pesos offering a variety of 381 products across the network, generating 72% Free Market of these operations.
Speaking of e-commerce is talking about Free Market, Marcos Galperin's company grew by 111.4 percent last year reaching $910 million in income only in Argentina, being the largest online sales platform in Latin America. However, the number of single users of the platform went from 74.2 million to 132.5 million and their total volume of payments processed reached $20.927 million throughout the year. 719 million items were sold, making an average of 23 purchases per second. Visits grew exponentially, reaching 500 per second. Shipping Market, the company's mail service, transferred 649 million products. The pandemic boom and the high demand of customers lead us to develop new structures to meet the needs of the closed people, done comes into play the ways of sending. The customer buys today and wants it to arrive today, something unthinking for years today is very common in the major Latin American cities. Currently in development with the idea of taking the delivery time on time and even minutes as already a few weeks ago offers the company "Rappi" with its turbo shipping form that ensures delivery of the order in 10 minutes.
Under this premise, the way to sell has changed and will continue to evolve. What gives you the sales area in the future? What innovations will transform the future of sales?
Artificial intelligence
Artificial Intelligence (IA) will be the number one ally of sales. In fact, many tasks like reminders and automatic messages are currently done by intelligent software. This makes the personnel in charge of the sales section to be in charge of more complex and human tasks.
However, artificial intelligence is driving a new type of seller: “the 100% professional seller”. It is a professional with specialized skills and skills in a particular niche.
It will be the only way to keep the flote working because its competitor is a machine that can process millions of data in an increasingly smaller period, supplanting some functions performed by man.
We all receive a notification about something we've been looking for before to make the sale, but even more interesting is when we get information about something we just talked about, that is, are you listening to us? Is it the end of privacy?
Which leads me to speak the use of data for more personalized promotions. Virtual analogs, automatic checkout, in-store tests, etc. The world of sales aims to customize product and service offerings depending on the data launched by customers. The hotel industry has adopted this technology with mobile applications and the chatbots that have allowed greater segmentation of the consumer supply.
In a few years, technology will be increasingly effective and intuitive in terms of promotions. Thus, publications related to the tastes of each buyer will be added and avoiding what does not matter.
The role of social networks
Social networks are a direct display platform for products and services. Through interaction between users and the brand, they increase the chances of expanding the field of perception of other potential customers. Why? The initial consumer becomes a "embasser" of the product, i.e. if a person purchases or acquires any service, he publishes in his networks his experience and if he is delighted. The consequences? Advertising fences, TV and radio advertising, posters and flyers will definitely pass the best life.
The technology that enhances the future of sales advances in agitated steps. Some platforms allow you to professionally evaluate the purchasing experience of a consumer. In this way, they enhance the customer service area and thus make your companies more efficient. In a short – medium term we will have a digitized and efficient trade which leads us to think, is this the end of traditional trade?
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