4/19/2023 - Technology and Innovation

Designing for everyone: how inclusive UX/UI improves user experience

By Verónica Pilar Jordan

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In this article, I will share my experience in developing digital products and how the UX/UI design approach of an inclusion perspective focuses on creating affordable products for people with different types of disabilities, including vision, hearing or motor. It is important to bear in mind that, according to statistics from the World Health Organization (WHO), it is estimated that more than 1,000 million people, i.e. 15% of the world's population, have some kind of disability. This is why it is essential that digital product designers consider accessibility as a priority to ensure that their products are inclusive and can be used by all people regardless of their physical limitations.

Inclusion in the UX/UI design is not only important to comply with regulations and accessibility standards, but ensures that all users can have a satisfying experience when interacting with the product. Thus, not only improves the brand image, it also expands the base of potential customers.

Among the standards and principles that UX/UI designers should follow to create affordable products include the use of contrasting colors to facilitate text reading, the use of image descriptions and text alternatives for people with visual disabilities, and the inclusion of subtitles and transcripts for people with hearing loss. It is also important to take into account the ease of use for people with motor disabilities, through intuitive interfaces and accessible navigation options.


  • Color contrast: considering the use of high contrast colors between background and text in design makes it easier for people with visual impairment to read the information on the screen, in addition, allows the information to be easier to understand.
  • Text size: ensuring that the text is not too small, not too compressed is important for the text to be readable, and increasing the text size on the screen helps people with visual impairment to read the information with less difficulty.
  • Image description: providing image descriptions on the screen is important for people with visual disabilities who cannot see the image itself. These descriptions can be read by screen readers and allow visual information to be transmitted more effectively.
  • Use of form labels: for people with visual disabilities, it can be difficult to navigate through online forms without clear labels for each field. The inclusion of clear brands in the form fields helps people navigate and complete the form faster and easier.
  • Subtitles: including subtitles in audiovisual content is an excellent way to make content accessible to people with hearing loss.
  • Transcripts: offering the audio transcription option for content such as podcasts, presentations and online videos is also important for people with hearing loss.
  • Visual design: it is important to take into account the use of graphics, diagrams and other visual elements to provide support and complement the auditory content.
  • Visual alerts: For people with hearing impairment, the sound alert class may not be effective. Including visual alerts in user interface design, for example, color changes or a notification counter, help these people keep up with notifications.


  • Keyboard and navigation design: it is important to design a user interface that is easy to navigate with alternative keyboards and input devices, for example a head mouse or a joystick. It is important, in turn, that the keyboard design takes into account the size and location of the keys, so that they are comfortable to reach and use.
  • Button and control design: In addition to the above, it is important to provide tactile and visual feedback to indicate when a button or control has been selected.
  • Mobile accessibility: mobile applications should consider in their design incorporating intrinsic accessibility functions to the device, such as voice control, to facilitate access to them.

This is a summarizing enumeration of some of the features we can provide to our users, as including UX/UI design an inclusive perspective is an increasingly relevant and necessary subject in our society. The responsibility of creating accessible digital solutions for all users is not only an ethical and moral responsibility, but also an opportunity to create more innovative and efficient solutions.

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veronica pilar jordan

Verónica Pilar Jordan

Hi, I'm Dr. Jordan Verónica, I specialize in IT Law and UX Design. In 2016 I graduated in Law at the National University of La Matanza, later in 2018 I performed the Master in Strategic Intelligence at the University of La Plata, where I directed my thesis to the prospective analysis of the development of the interaction between artificial intelligence and the user, in the development of digital products and services in Latin America.
This experience combined with my taste from a small one for robotics and automatic learning systems, made me turn my vocation to product development and train in 2019 at the University of San Andrés in the Communications Law and Technology Program (DITC).
Since 2020, I devoted myself to developing my knowledge around the psyche and I find myself studying the Bachelor of Psychology at the University of Morón, where I also lecture at the Faculty of Health of that university of philosophy and bioethics. I also find myself certified as Project Manager by Google, I have as a programme pastime and I hope to be certified at the Instituto Tecnológico de Buenos Aires as Designer UX.
In the workplace I played both in the private sphere and in the public. I currently serve in the audit of the execution of projects in the Ministry of Economy of the Argentine Nation, to different companies in relation to products and services recognized by the Law of Knowledge Economics; while promoting the startup DigitalSpells, which focuses on comprehensive planning in the development of digital products that seek to adjust the implementation of technology and its scalability, to the needs of the client and user.


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