4/20/2023 - Technology and Innovation

ETER x YES: BAFWeek's most innovative capsule

By Milagros Orcellet

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The line between the physical world and the digital was progressively dedibuting.

In 2006 Alexander McQueen cerro her autumn/winter collection with a “hologram” by Kate Moss who at that time seemed insurmountable in terms of innovation and performance.

Today, almost 20 years later this hologram is just the tip of the iceberg.

Fully printed parades in 3d, textiles that change color when exposed to UV and radiation rays Noonoouri as one of the most popular influencers are proof that technology and forms of consumption have managed to limit reality only by creativity.

No.Buenos Aires Fashion Week, the doors of this world will be opened through the presentation of the capsula “Ilusion”, the hand of ETER STUDIO and the stylists Antonella and Aldana SIMES.

"Illusion" consists of a series of digital clothing that can be used through augmented reality. This way of designing and creating fashion is born from the interest of digital articles and NFT's, as well as a sustainable alternative to the current fashion consumer model. About this Antonella Simes develops:

We have come to a point where the culture in which we live is full of binarisms, and the limits between the real and the virtual are seen increasingly blurry. We are already digital beings, mutants, we need a way out, and maybe the digital helps us build new virtual societies with as minimal divisions.
[caption id="attachment_8696" align="aligncenter" width="540"]Fabula Skirt x SIMES Fabula Skirt x YES: "Plastic and metal merge into this piece, forming a new form of dressing, and forming this long, creamy and shiny skirt, which desperately desires to touch. This is a piece of zero aspect, a low waist skirt with a metal belt that retuerce sensually around the skin and has the Eter signature logo."[/caption]

[caption id="attachment_8695" align="aligncenter" width="540"]Delirio Tank Top x SIMES Delirio Tank Top x SIMES: "This piece is a two-layer sleeveless top: a translucent glass t-shirt covered with hard melting metal."[/caption]

[caption id="attachment_8697" align="aligncenter" width="540"]Delirio Tank Top x SIMES Delirio Tank Top x SIMES: "A hard metal multifunctional piercing with the characteristic Eter logo. The idea is to be able to take it anywhere in our face: lip, nose, eyebrows, ears, inspiring us in the urban use we give to our complements in real life, adding sense to the desire to be a new virtual self."[/caption]

[caption id="attachment_8699" align="aligncenter" width="540"]Cósmico Blazer x SIMES Cosmic Blazer x YES: "A super bright metal blazer of large size with leather appearance. A classic cross-dress, converted into an evolved digital piece."[/caption]

[caption id="attachment_8698" align="aligncenter" width="540"]Sueño Necklace x SIMES Dream Necklace x SIMES: "A hard metal necklace with extremes of molten color glass wraps around the neck and almost becomes part of the user's body."[/caption]

[caption id="attachment_8694" align="aligncenter" width="540"]Rumor Sunglasses x SIMES Rumor Sunglasses x SIMES: "An engaging piece of glass, transparency makes an act of presence in all senses in these sunglasses. What would be so heavy to carry on the face becomes the star accessory of the collection."[/caption]

This collection was presented in two ways, one in its most physical and other integrally digital.

On January 7, the collaboration of the sisters Simes and Eter Studio presented Argentina's first virtual parade, an innovative experience where, through an avatar, you could enter this world and interact with the rest of the participants and with the space itself.

On the other hand, on the Alcorta tour from 7 to 10 March we can find a stand open to the public with an immersive experience where you can interact with clothes thanks to the use of the application of "DRESSX", platform where the collections are marketed.

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milagros orcellet

Milagros Orcellet

Hello! My name is Milagros Orcellet, student of Architecture, Design and Urbanism. I write about fashion, music and design, my areas of greater interest and knowledge. I like to consider myself an amateur bassist. You can find my articles in the "Entertainment and Welfare" section.

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