FinGurú - The evolution of ticketing by julian jorge neuss

La ticketing industry is one of the largest today. Around the world, many events are organized constantly and in all of them to be able to register attendees' assistance and monetize the event, a ticket system is used. Although current platforms meet the basic needs, they leave multiple conflicts without resolving.

Problems of current ticketing platforms

This industry operates with a model that faces many problems both for the consumer and for the creator. Although there are some security models and types of precautions for the user, fraud and inefficiencies are impossible to avoid with this technology.

Fraud and secondary market

One of its main problems is the existence of a secondary market and fraud in the sale of tickets. This generates injustice for users who wish to attend an event, where their only option is to buy entry at exorbitant prices and unknown entities putting at risk their money and possibility to enter the event.A secondary market implies distrust and insecurity, because there are no legitimately visible and authorized faces by a company. They usually give themselves P2P (Person the Person) via internet sites, where both parties coordinate a date, time and place to meet. What is more to say? numerous frauds arose from these methods.It should be noted that resale of illegal tickets is a monopoly where a person, entity or organization acquires a large percentage of the event ticketsto then sell them at a higher price. This generates a win only for the dealer leaving aside the organizer.

Ticket Falsification

Another weakness of the current ticketing industry is fraud. With the advancement of the technology and the tools available, more and more easy power replicate A note.There is a relatively large sector that is dedicated to replicating tickets to then sell them as originals, harming the buyer, because that is who will be compromised when you cannot enter the event yet having paid for a fake ticket.It is true that, over the years and with pandemic, many ticketers carried through a scanning phase, implementing queues in lines, date records and static QR usage. However, this opens the doors to new problems.Not only can they be replicated in a simple way, but can be re-sale the original entries multiple times without anyone remembering. Of course, until the time you try to enter all with the same ticket, but only the first one is valid.This is a very frequent problem, leaving buyers without their money and out of the event with invalid tickets.

Loss and problems on servers

Most tickets today, thanks to scanning, are usually in QR formats or low codes associated with a user-provided mail.This type of distribution gives rise to the possibility that user data is compromised.When registering, a user must enter your personal data, including in most cases information of your payment medium as your credit card may be. There are several cases where the information of the servers of some companies has been affected by hacks where bank information was extractedof its users.Another inconvenience is when the user pays for a ticket, but for server failures does not receive it. Although it resolves with a lecture of “Customer Service”, this is tedious and frustrating, you lose more time than expected, giving a terrible user experience.Therefore, we opt for a methodology where each user is the absolute owner of his ticket in a decentralized system.

The solution with Blockchain and NFT technology

Many technology implementations Blockchain sand are based on traceability or digital identity projects. Well, one of these Blockchain implementations is the “non-fungible tokens” in English “non-fungible tokens” (NTFs).One NFT It is a unique and unrepeatable cryptographic “token” that is created thanks to the use of Blockchain technology. These NFT tokens are logs in a Blockchain, whose value is associated with digital assets such as images, videos, brands or numerous articles with a certain digital value. In this case tickets. Its importance has been given Your ability to guarantee ownership of something.

How does this technology apply to Tickets?

Fanz. uses this technology to solve many problems and allow the organizer to save money and connect with the audience in a way never before seen.Use tickets like NFT prevents other malicious actors from making false replicas of tickets, withdraw money from potential assistants, and when they arrive at the event entry they cannot pass and end up triggering a problem. This is because today a static QR or PDF is used to represent an item. This technology is extremely easy to fake or sell copies. Example: a user can acquire a ticket in Eventbrite and then sell it to 100 people who did not have the possibility to acquire one. This would generate that 100 people believe they paid for the event's entry, but then they can't enter because it would only be valid for one. Fanz solves this problem using NFTs because the ticket owner is always visible in the blockchain and this makes it impossible to sell fake copies.As mentioned earlier with the resales of the secondary markets, Fanz solves this problem allowing the organizer to control it, limiting or canceling the resale, and generating profits for each. Example: the organizer can allow resale at a maximum price or directly not allow resale.

Marketplace

If a user, for external reasons, wants to sell your item, can do so through our Official Marketplace. This provides safety to both the buyer and the seller as it works under our smart contracts (smart contracts).The marketplace not only gives security, but is instant and maintains anonymity. Tickets and money are released instantly to both parties. When working with blockchain technology, never requested income Personal information Therefore, the data of each user could never be revealed.

Save your memories in blockchain

All who attend the event will retain the ticket NFT as a certificate of assistance which will be stored in blockchain forever. This will allow organizers to benefit from the future. Example: All participants who have the “Ultra 2022” ticket will have X benefit in “Ultra 2023”.One of the incentives of a less mentioned NFT input, but more used, is the possibility of Collecting tickets. Many collectors frame important or exclusive event tickets as collection object or personal memories. NFT allows you to have tickets, which have a 2D, 3D or even design animated, in users' wallets forever. Today there are options for connect this record to many social networks so that all users can observe them.Not least, tickets to be digital assets, such as QR tickets, are out of reach of physical losses as loss or deterioration of those. Unlike the bar codes and QR, these tickets as NFT, are in each user's wallets so, Fanz as a company, will never have control over any of these tickets, delegating their absolute control to users.

Benefits for organizers

Users who purchase tickets will not be the only ones benefited. The goal of a decentralized proposal is that all customers monetize their taste events. Therefore, organizers will be able to enjoy these options, establishing benefits to their taste.RoyaltiesOne of the many possibilities is the establishment of “royalties” (regalias). These allow to establish a percentage of each resale (if the organizer allowed them) as a profit for the organizers, and can create a new flow of income for the organizer.AirdropsThere is also the option to establish airdrops and future benefits for the holders of a ticket. The function is something revolutionary, being able to reward the holders of the tickets generates an incentive for the participation of the events and a usefulness to the ticket once finished the event.The possibilities are endless, from sales percentages distributed among all holders (posers) of random entries and surprises to the holders of the entries to exclusive recipes for nearby events.MetaAs if all this was little, with Fanz we also allowed to do events in the metaverse of Decentraland. That is, from now on in front of the hand of our team could very easily make all events simultaneously in the metaverse.CostsManaging thousands of tickets physically takes a huge production that involves high costs and environmental damage because of deforestation for creation of paper. Digital distribution is often associated with expensive service as well.Our platform is based on Polygon, a carbon-negative blockchain, which is considered an “eco-friendly” solution. Fanz is considered the most optionexisting economic, where NO costs to create an event and in a matter of seconds the event is loaded and open to the public, which is charged a very low commission by the service unlike most of today's digital services.ScalabilityOur dApp is mounted on the network Polygon, It supports 65,000 transactions per second. Allowing us to cover any kind of need. Users can purchase their ticket with a Google account or a wallet Metamask, both from PC or Mobile. The goal is to provide Web3 benefits transparently to the user.

Fanz Goals

Our goal is to achieve an accessible boleteria system worldwide, without restrictions and drive control of events to users, both to create and buy tickets. We give you security and speed when it comes to service with a unique user experience thanks to blockchain technology and NTFs use.We hope that over time more users opt for our platform for organizing their events and enjoy absolute freedom over the management and organization of these.

7/26/2022 - Technology and Innovation

The evolution of ticketing