Gastronomic marketing when properly applied has a multiplier effect on your business.
It is no secret that in our large cosmopolitan capital of Argentina, this sector is one of the most competitive and demanding, even compared to the Latin American scale, with a wide range of restaurants and bars, consumers have a wide variety of options to choose from.
Highlighting in this highly competitive environment becomes a necessity in entrepreneurs, who should not only be satisfied to be visited but recommended, referenced, verbalized by an adept audience when good eating.
In this sense, retaining customers becomes increasingly demanding for the strategists of gastronomic establishments and that is where the need arises to implement effective offline and online marketing strategies. In this article, I advise you which commercial actions recommended by experts to keep a demanding audience satisfied, happy and loyal.
1) Gastronomic menu engineering.
This means focusing attention on impressive menu design. It is crucial to understand the concept of the restaurant and the target audience to which it is addressed. If you are a gourmet bistro or a specialized establishment in ethnic cuisine, you should create something that represents, show a gastronomic offer in line with it. Very important, the rotation of dishes also be a collar. Show your menu!2) Service that impacts, strategy that triumphs.
Many companies in the gastronomic sector are behind the plate, in the food they offer, but the key to loyalty customers is in the service they offer. Customer service is a determining factor in the overall customer experience and can mark the difference between a satisfied customer and a customer who will not return. Associate, your name, smile!3) Keywords / generates attractive content.
It begins to value the networks of your business, do not engage or improvise with different images of your own vitrine. Handle compelling content (Content Marketing and zero sales), professional quality photos and a communication that wakes up appetite and generates interaction with your followers.To loyalty a demanding audience is critical to spread Keywords like: Gastronomic experience, authentic dishes, fresh ingredients, handmade cuisine, unique flavors, culinary specialties, exclusive tasting, loyalty program, perfect maridage, sweet delights, specialty coffee.
In addition, it is important to adapt to current food trends.
4) Foodtechnology
By leveraging Foodtech solutions in your marketing strategy, you can improve customer experience, increase operational efficiency and differentiate yourself from competition:- Mobile applications and online orders to pay conveniently from mobile devices.
- You can offer virtual routes through the restaurant, allow customers to view the dishes on their tables using AR (Augmented Reality) or even provide virtual cooking classes.
- Share attractive images and videos of dishes, show how food prepares or provide culinary advice are effective strategies to attract a wider audience. Apply foodtech without fear and take the brand to the next level!
(5) Use of data and analyses to know market preferences and eating habits.
Social media platforms are a rich source of data. Monitoring and analysis of online conversations about restaurants can reveal emerging trends, customer reviews, reviews and complaints, which will help to better understand market insights about your products and services.By analyzing sales data and previous transactions, you can reveal consumption patterns. In short, an approach to customer habits can lead to them being valued.
(6) Application of effective and tested marketing strategies
Here I leave some functional actions already tested in other brands: history of the restaurant, testimonies of satisfied customers, culinary blog, shared recipes, contests and draws, gallery of appetite images, reels, interviews to highlighted chefs.Explore the application of some of these effective and tested marketing strategies and could strengthen your digital presence and boost the mouth-to-mouth effect. Don't let this opportunity pass!
A demanding audience value not only the quality of the food, but also the environment of the place, the attention of the staff, the comfort and speed of the service. It is essential to create a pleasant environment that reflects the identity of the restaurant and allows customers to feel comfortable and special during their visit.
I invite you to maximize the benefits of your restaurant. In summary, it begins by making a differentiated gastronomic proposal, creating an unforgettable customer experience, effectively using social networks, implementing loyalty programs and organizing special events; all of them are key tools to keep a satisfied customer, without forgetting to focus on excellence and build solid relationships with their demanding clientele.
Meal
For if you don't know me, I'm Daylú Patricia Bermúdez
ツAyudo graduates achieve results in performing their thesis and entrepreneurs in Inbound Marketing strategies.
WonderIf you're interested in what I publish, follow me on my LinkedIn profile @daylubermudez @parentesisarg
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