4/17/2023 - technology-and-innovation

What is Web3 and what is the future for companies?

By karina taboelle

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Web3 is the following evolution of the internet and has the potential to revolutionize how we interact with the network. Instead of relying on large corporations to store and manage data, Web3 uses blockchain technology and smart contracts to allow users to own their own data and control how they are used. This can have a significant impact on sectors such as retail, where customer data privacy and security are critical.

The History of the Internet

Since the popularization of the internet in the 1990s, web evolution and the creation of new businesses leveraged in information technology has been exponential.
  1. The beginning of the web (Web 1.0) was characterized by the creation of the first websites, which were largely static and unidirectional. Only basic information and users did not have the ability to interact with the websites or create content.
  2. The web 2.0 Web 2.0 was characterized by being more interactive, allowing users to interact with the websites and among themselves. Create online content, share information and collaborate on projects. The social networks were the main protagonists of this stage.
  3. Web 3.0 is the most recent stage in the evolution of the Internet, still in development. It is based on the use of technologies such as artificial intelligence, virtual and augmented reality, and blockchain. Web 3.0 is designed to provide a more personalized and improved web experience for users. In addition, this web stage focuses on creating a decentralized web where users have more control over their data and information they share online.

Web 3

Even when you are in your first steps, Web 3 has already generated a great deal of interest and activity around the world. According to an Outlier Ventures report, investment in Web3 projects has increased dramatically in recent years, with a total of $8.7 billion invested in blockchain and cryptocurrency projects in 2021. In addition, the number of developers working on Web3 projects has significantly increased, with more than 1.3 million developers worldwide.Some of the major Web3-related technologies have been very popular in recent years thanks to the boom of cryptomonedas, NFT, artificial intelligence and metaverse and how they are changing the way we interact online.Blockchain is a central Web3 technology. It is a decentralized and secure database used to store information unchanged. Block chain transactions are validated by a consensus process and are permanently registered. This ensures that transactions are safe and cannot be handled. Blockchain also allows creating cryptocurrencies, which can be used for online transactions.

New Technologies

Other technologies such as augmented reality (RA) and virtual reality (RV) are transforming the way we interact with the world around us, providing new immersive and exciting experiences that were previously unthinkable.Customer data privacy is one of the main concerns of consumers in the digital age. With Web3 technology, users can control how their personal data is used and have the security that they are protected in a decentralized network. Decentralized Web3 applications can also provide users with greater transparency and visibility into how their data is used, increasing customer trust.The retail sector is one of the main beneficiaries of these technologies. An example of how a retail company could use Web3 technology would be creating a decentralized application that uses AI to analyze customer purchase data and create custom profiles. Customers could then explore virtual stores in a metaverse, test clothing virtually and receive real-time recommendations based on their custom profiles. In addition, using AR, customers could virtually test their clothes using a camera from their mobile. This would provide an exciting and attractive purchasing experience for customers while maintaining the privacy and security of your personal data.RA and RV can help retailers overcome some of the most important challenges they face, such as online competition and customer loyalty reduction. With these technologies, retailers can create unique and personalized buying experiences that are not possible in an online environment. Next, we will explore some of the main benefits of RA and RV for the new business models in the retail sector.In Sperto Business & Technology We specialize in supporting companies in this sector to transform their business model, create new products or services and generate competitive advantages by calling us on technologies supported in blockcains, augmented and virtual reality as well as artificial intelligence.The future of business is promising. Technology has the potential to revolutionize many sectors, including retail. With Web3, companies can create unique and personalized purchase experiences for customers, using technologies such as artificial intelligence, metaverses and augmented reality.In summary, Web3 has the potential to revolutionize how we interact with the network and how companies operate online. Technology provides greater privacy and data security, as well as greater transparency and efficiency in digital identity management. Decentralized Web3 applications can also provide unique and personalized purchase experiences using technologies such as AI, metaverses and AR. The future of Web3 is exciting and promising, and we are excited to see how it will develop in the coming years.

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karina taboelle

karina taboelle

Hello my name is Karina, I am Consultant in Digital Transformation and Business Development with more
10 years of experience. Sperto Business & Technology CEO,
focused on boosting growth and innovation in companies
retail sector. I am passionate about the generation of value and well-being
through emerging technologies of the Web 3. Besides, I'm engaged to the
paradigm changes in organizational culture, optimization of
processes and scalability of new businesses. I have experience leading
digital transformation and paradigm shift projects
organizations.

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