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COVID-19 pandemic accelerated the digital transformation of start-ups, PyMEs and large companies in the world.
How did you impact leaders, communication and marketing teams?
The demand of Digital Communication and Marketing professionals has made an exponential leap globally in recent years. Looking for LinkedIn jobs under parameters “Argentine Communication” In the period of one month, there are 8634 results of offers; something unthinkable a short time ago. The profiles sought are Brand Communication Lead, Digital and Media Manager, Digital Project Manager, Digital Marketing Specialist, Content Lead, Community Manager, Senior Digital Manager, UX Writer, among others. Some of the companies that do online recruiting are: Disney, Globant, Telecom, Accenture, Hogarth and Bumeran.
The case of the employment platform crystallizes the digital transformation that organizations live in this country and in the world. It owes it how companies are investing more and more and nurturing their teams with experts to meet the needs of the market. Perhaps managers have understood that communication and marketing teams are fundamental slides to drive growth and digital evolution. The COVID-19 crisis showed that these sectors are strategic to lead changes, generate qualitative benefits and profitability in companies.
In this scenario, the work opportunities of selected groups grow, but also the requirements that employees must meet. Today, a director or head of communication takes a dynamic role that changes the pace of technological acceleration; it must acquire multiple technical and human capabilities. Dircom 4.0 and its team are required to train daily in IT, meet new platforms, gain expertise, interpret and communicate performance reporting results to different audiences (managers, employees, customers and stakeholders). People who drive change test their ability to self-learning, Salal, good communication and, above all, adaptability.
A new form of leadership
The Llorente and Basin consultant in your report Deep Digital Business 2022 Trends, analyzed the path that will follow the digital transformation of institutions and companies. One of the trends detected is the new form of leadership: " The leader of the future will have digital capacity and mindset, as well as employ more transparent and dialogueable leadership models with their employees.”
The one who aspires to be a good director or head of communication 4.0 should be engaged in acquiring a digital mindset, hearing, dialogue, building synergy and communicating results. Post- pandemic scanning urges Dircom to prioritize collaborative work, take a cross-sectional listening and guide technological transformation. This leader is responsible for tracing a 360° communications plan, overseeing communication channels with customers — both internal and external — and safeguarding corporate reputation in all its forms. When possible, you should form a team of digital channels with experts who manage intranet, web, social networks, CRM, Apps, blogs and attention channels. To achieve each goal of the plan, you will call digital leaders, project managers, web developers, UI/UX designers, community managers, UX editors, digital moderators and specialists who develop sharp metric reports and KPIs (Key Performance Indicators). Finally, according to the possibilities of each organization and sector, it will coordinate training with Human Resources to train teams and be up to the new era.
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