Unlimit, the global fintech, has integrated Mastercard's Click-to-Pay functionality into its payment processing solution, offering a more streamlined and secure payment experience for merchants and their customers around the world. This new feature represents a significant advancement in Unlimit's mission to provide faster, more secure and frictionless payment solutions, driving business growth.
Click-to-Pay functionality simplifies the payment process by eliminating the need for consumers to manually enter their card details. Instead, customers who are part of the card networks' Click-to-Pay programs can quickly verify their identity by email or phone, allowing their payment information to be completed automatically. This speeds up the checkout process, reduces fraud - thanks to the tokenization of customer data - and minimizes cart abandonment, a major challenge for merchants worldwide. The increased security, combined with a simplified verification process, will improve transaction approval rates and reduce payment rejections, thereby increasing conversions for businesses.
"With Click-to-Pay, we are solving one of the major friction points in the online payment experience, while improving security and optimizing merchant performance," says Irene Skrynova, Chief Customer Officer at Unlimit. "This innovative solution will bring greater convenience to consumers and enable merchants to maximize revenue while mitigating fraud risks."
The launch of Click-to-Pay comes at a time of growing demand for faster and more efficient digital transactions, especially in e-commerce, and is supported by major card networks. With this innovation, Unlimit further strengthens its payment offering and enables merchants to offer a seamless and secure payment experience for customers around the world.
"Click to Pay is revolutionizing e-commerce, bringing convenience and security to consumers by increasing conversion rates. By integrating this solution, we are enhancing the online experience by offering more streamlined, secure and convenient digital interactions. The partnership with Unlimit allows us to offer all the innovation of Mastercard's solution to fintech users," adds Ana Karina Scarlato, vice president of Products and Innovation at Mastercard Brazil.
About Unlimit:
Founded in 2009, Unlimit is a global financial technology company that offers a wide range of financial services, including payment processing, multi-payment account, Banking as a Service (BaaS) and a fiat integration solution for cryptocurrencies, DeFi and GameFi. The company's mission is to provide solutions that remove financial barriers, enabling businesses to operate locally and internationally with ease across Europe, UK, Latin America, APAC and Africa. Unlimit has 700 employees across 16 offices and five continents, including London, Singapore, São Paulo, Hong Kong and Mexico. For more information, visit: https: //www.unlimit.com/
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