The global fintech Unlimit announced today that actor, producer, and entrepreneur Simu Liu will be the company's first Global Brand Ambassador. The Chinese-Canadian star leads Unlimit's largest campaign to date, featuring in an ad set in the backstage of a film set. The campaign highlights to businesses the importance of choosing the right partner in payments, allowing their customers the freedom to pay how and where they want.
The ad premiered online this week, on Monday, March 3, and is being broadcast in Latin America, Asia, and Europe. This will be the first stage of Simu Liu's official campaign as Global Ambassador for Unlimit, which will continue across various digital channels throughout 2025. In the video, Liu traverses different stages of film and television production, demonstrating how versatility is essential for making the right decisions on the path to success. Throughout this journey, he highlights various use cases in the business world, showing how Unlimit can tackle payment challenges globally thanks to its extensive infrastructure and a portfolio with over 1,000 payment methods.
The ad was produced by Paradox House Creative and directed by Oscar winner Joachim Back. The team responsible for the creative concept, production, and post-production of the campaign includes the acclaimed executive producers Alex Chang, Merlin Merton, Kristina Tywoniuk, and Mike Jones. The full ad featuring Simu Liu can be viewed [here].
“Unlimit's mission — to eliminate financial borders — captured me immediately; I apply that vision of being unlimited in every aspect of my work,” said Simu Liu. “In the entertainment industry, it's necessary to be as versatile as possible, adapting to different scenarios and roles; in the world of global business, a payment provider must do the same. I'm excited to partner with Unlimit, which has successfully supported businesses worldwide for over 15 years, to communicate this message.”
“Simu Liu is an extremely versatile actor, entrepreneur, and producer. His multicultural and international background, combined with his determination and entrepreneurial mindset, makes him a symbol of everything Unlimit represents. He is the perfect choice to be our first global ambassador,” stated Kirill Eves, CEO and founder of Unlimit. “This campaign reinforces our commitment to continue evolving our product line and payment solutions worldwide, in order to remain a trusted partner and the preferred payment choice for businesses of all sizes and sectors.”
In addition to the digital launch of the ad — which will include various actions such as digital campaigns, social media activations, event advertisements, and online competitions — Simu Liu will also participate in the in-person phase of the campaign, scheduled for the second quarter of 2025.
Simu Liu is best known for his role as Shang-Chi in the Marvel Cinematic Universe. The actor, who holds a degree in business administration, is also an entrepreneur and serves as Chief Content Officer of the food company MiLa, which specializes in dumplings.
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